BrianRxm Tokens and Medals (Exonumia) 3/100
The Ushers Astrology Zodiac Coins
Prev Back Next
"The Ushers" or the "House of Usher" was a magic and astrology supply store in Venice, California.
 
They issued these interesting astrology zodiac good luck coins in the 1930's.
 
"The Ushers" were Harry and Frances Usher, a pair of entertainers who performed around the
United States in the 1920's and 1930's as magicians, mentalists, and psychics.
They retired from performing in 1935 and opened their store in Venice, a Pacific Ocean beach front
community west of Los Angeles, California.
The store operated until around 1950 when Harry Usher passed away.
 
They soon began manufacturing coins or tokens to promote their store.
There are twelve tokens for the twelve zodiac signs.
They are made of brass, are 26mm in diameter, and usually have a copyright year of 1936.
 
The token obverse has the zodiac sign name, picture, lucky numbers, and lucky days.
 
The token reverse has a "good luck" quote, a circle of Zodiac symbols, and the Ushers planet logo.
There are least three different reverse types with differing inscriptions.
For information on the three reverse types, please visit reverse types below.
 
The Magicians Tokens and Related Items by F. William Kuethe, Jr., published by
The Token and Medal Society (TAMS), Volume 18, Number 5, October 1978,
lists these items as number MT332.
Kuethe does not differentiate the three reverse types.
 
For examples of the Ushers advertisements, please visit advertisements below.
Ushers Zodiac Coin Example:
 
Ushers Coin Leo
1. Ushers Zodiac Coin - Leo
 
Brass, 26mm, 7.37gm
 
Obverse:
Zodiac symbol Leo the lion crouching in jungle grass
The word "LEO" coming out of star
LUCKY NUMBERS 2-7-9-5
LUCKY DAY SUNDAY
 
Reverse:
GOOD LUCK / WEALTH HEALTH HAPPINESS
COPYRIGHT 1936 BY
Ushers logo of a planet with rings
THE USHERS - VENICE CALIF
Ushers Token Reverse Types:
 
Ushers Reverses
2. Ushers Zodiac Token Reverse Types
 
The reverse has a circle of "good luck" text, a circle of twelve Zodiac symbols, and
the Ushers planet logo.
 
Reverse Type 1:
Copyright notice above the planet
GOOD LUCK / WEALTH HEALTH HAPPINESS
COPYRIGHT 1936 BY (the planet is blank)
THE USHERS - VENICE CALIF
 
Reverse Type 2:
Copyright notice below the planet
GOOD LUCK / WEALTH HEALTH HAPPINESS
THE USHERS / VENICE, CALIF (on the planet)
COPYRIGHT 1936
 
Reverse Type 3:
WISHING YOU / WEALTH HEALTH HAPPINESS
THE USHERS / VENICE, CALIF (on the planet)
© (Copyright symbol)
Ushers Coins of the Twelve Zodiac Signs:
 
Ushers Coin Aquarius
1. Ushers Zodiac Coin - Aquarius
 
Brass, 26mm, 7.39gm
 
Zodiac symbol Aquarius the water carrier
The word "AQUARIUS" coming out of star
LUCKY NUMBERS 3-4-8
LUCKY DAY WEDNESDAY
Ushers Coin Aries
2. Ushers Zodiac Coin - Aries
 
Brass, 26mm, 7.34gm
 
Zodiac symbol Aries the ram
The word "ARIES" coming out of star
LUCKY NUMBERS 2-1-7-6
LUCKY DAY TUESDAY
 
Ushers Coin Cancer
3. Ushers Zodiac Coin - Cancer
 
Brass, 26mm, 7.16gm
 
Zodiac symbol Cancer the crab
The word "CANCER" coming out of star
LUCKY NUMBERS 8-9-3-2
LUCKY DAY MONDAY
Ushers Coin Capricornus
4. Ushers Zodiac Coin - Capricornus
 
Brass, 26mm, 7.29gm
 
Zodiac symbol Capricornus the goat
The word "CAPRICORNUS" coming out of star
LUCKY NUMBERS 6-9-8-2
LUCKY DAY SATURDAY
 
Ushers Coin Gemini
5. Ushers Zodiac Coin - Gemini
 
Brass, 26mm, 7.21gm
 
Zodiac symbol Gemini the twins
The word "GEMINI" coming out of star
LUCKY NUMBERS 8-3-4-7
LUCKY DAY WEDNESDAY
Ushers Coin Leo
6. Ushers Zodiac Coin - Leo
 
Brass, 26mm, 7.44gm
 
Zodiac symbol Leo the lion
The word "LEO" coming out of star
LUCKY NUMBERS 2-7-9-5
LUCKY DAY SUNDAY
 
Ushers Coin Libra
7. Ushers Zodiac Coin - Libra
 
Brass, 26mm, 7.30gm
 
Zodiac symbol Libra holding the scales
The word "LIBRA" coming out of star
LUCKY NUMBERS 6-9-7
LUCKY DAY FRIDAY
Ushers Coin Pisces
8. Ushers Zodiac Coin - Pisces
 
Brass, 26mm, 7.21gm
 
Zodiac symbol Pisces the fish pair
The word "PISCES" coming out of star
LUCKY NUMBERS 2-8-5-4
LUCKY DAY FRIDAY
 
Ushers Coin Sagittarius
9. Ushers Zodiac Coin - Sagittarius
 
Brass, 26mm, 7.55gm
 
Zodiac symbol Sagittarius the centaur
The word "SAGITTARIUS" coming out of star
LUCKY NUMBERS 1-6-9-8
LUCKY DAY THURSDAY
Ushers Coin Scorpio
10. Ushers Zodiac Coin - Scorpio
 
Brass, 26mm, 7.42gm
 
Zodiac symbol Scorpio the scorpion
The word "SCORPIO" coming out of star
LUCKY NUMBERS 3-5-7-8
LUCKY DAY TUESDAY
 
Ushers Coin Taurus
11. Ushers Zodiac Coin - Taurus
 
Brass, 26mm, 7.09gm
 
Zodiac symbol Taurus the bull
The word "TAURUS" coming out of star
LUCKY NUMBERS 2-7-0-9
LUCKY DAY FRIDAY
Ushers Coin Virgo
12. Ushers Zodiac Coin - Virgo
 
Brass, 26mm, 7.32gm
 
Zodiac symbol Virgo the virgin
The word "VIRGO" coming out of star
LUCKY NUMBERS 7-8-4-3
LUCKY DAY WEDNESDAY
House of Usher Astrology Zodiac sign date spans:
 
Aquarius:
January 20 to February 19
Aries:
March 21 to April 19
Cancer:
June 21 to July 22
Capricornus:
December 21 to January 20
Gemini:
May 20 to June 21
Leo:
July 22 to August 22
Libra:
September 23 to October 23
Pisces:
February 19 to March 21
Sagittarius:
November 22 to December 21
Scorpio:
October 23 to November 22
Taurus:
April 19 to May 20
Virgo:
August 22 to September 23
House of Usher Advertisements:
 
Ushers Circle of Life
1. Ushers Circle of Life Advertisement - Page 1
 
THE USHERS SCIENTIFIC CHART OF LIFE
THE HOUSE OF USHER, VENICE, CALIF.
 
This advertisement was published in 1934.
Notice the "Blue Eagle" of the NRA in the lower right corner.
The National Recovery Administration (NRA) was the primary New Deal agency established
by President Franklin D. Roosevelt (FDR) in 1933.
 
Ushers Circle of Life
2. Ushers Circle of Life Advertisement - Page 2
 
Drawing of theatrical buildings and copies of newspaper notices about appearances of the Ushers.
 
Ushers Special Notice
3. Ushers Advertisement Special Notice
 
This Special Notice would accompany a multi-page horoscope sold by the Ushers.
There is also a Special Offer.
Prev Back Next