Billiken Good Luck Coins
The "Billiken" was created in 1908 by American illustrator Florence Pretz of St. Louis, Missouri
as a copyrighted "Good Luck" design resembling an elf.
Many items have been made with this design over the years, including dolls, coins, and tokens.
1. Modern Billiken Good Luck Coin with All-Seeing Eye
Copper (999 Fine), 38mm, 26.20gm
All-Seeing Eye at top with rays coming out
Good luck symbols:
Magic Lamp, Curlique, Horseshoe, Billiken, Four-Leaf Clover, Shooting Star, Wishbone
This item is of modern manufacture.
2. Rexall Drug Stores Billiken Good Luck Coin
Brass, 32mm, 11.06gm
OPTIMISTIC AND PROGRESSIVE ORDER OF REXALLITES
Billiken and horseshoe
GOD OF GOOD LUCK, GOOD HEALTH AND GOOD CHEER
I AM A REXALLITE BECAUSE MY DRUG STORE NEEDS BE THEY FEW OR MORE
I CAN ALWAYS BUY BEST AT THE REXALL STORE
THE REXALL STORE IN MY TOWN IS ONE OF THE WORLDS 7000 BEST DRUG STORES
Rexall was a chain of North American drugstores which operated from 1920 to 1977.
This item dates from the 1920's.
The 1940 MGM film "Waterloo Bridge" employs a small Billiken charm as part of the story.
The film is set in London, begins in 1939, then moves back to World War I for most of the story.
The pair pass the Billiken between them during the story.
1. Roy holds Billiken
Roy Cronin, a British Army officer, visits Waterloo Bridge in London in 1939.
He holds something in his hand which turns out to be a Billiken.
2. Roy's Billiken closeup
Roy becomes younger and it is now World War I. During an air raid he meets Myra.
Myra is a dancer for a small ballet troupe.
She gives Roy a small Billiken.
4. Myra gives Billiken to Roy
5. Myra's Billiken closeup
They plan to marry but Roy is sent to the front, Myra is fired from the Ballet troupe,
and later, turns to prostitution to survive.
He gives the billiken back to her.
6. Roy gives Billiken to Myra
7. Roy's Billiken closeup
Roy's commanding officer tells Myra that Roy should marry a woman "who can be presented at court".
Myra leaves Roy, heads for the Waterloo Bridge, and throws herself under a truck.
8. Billiken on the ground
Vivien Leigh as Myra
Robert Taylor as Roy Cronin
Director: Mervyn LeRoy
Writers: S.N. Behrman, Hans Rameau, George Froeschel, Robert E. Sherwood (play)