"The Ushers" or the "House of Usher" was a magic and astrology supply store in Venice, California. They issued these interesting astrology zodiac good luck coins in the 1930's. "The Ushers" were Harry and Frances Usher, a pair of entertainers who performed around the United States in the 1920's and 1930's as magicians, mentalists, and psychics. They retired from performing in 1935 and opened their store in Venice, a Pacific Ocean beach front community west of Los Angeles, California. The store operated until around 1950 when Harry Usher passed away. They soon began manufacturing coins or tokens to promote their store. There are twelve tokens for the twelve zodiac signs. They are made of brass, are 26 mm in diameter, and usually have a copyright year of 1936. The token obverse has the zodiac sign name, picture, lucky numbers, and lucky days. The token reverse has a "good luck" quote, a circle of Zodiac symbols, and the Ushers planet logo. There are least three different reverse types with differing inscriptions. For information on the three reverse types, please visit reverse types below. The Magicians Tokens and Related Items by F. William Kuethe, Jr., published by The Token and Medal Society (TAMS), Volume 18, Number 5, October 1978, lists these items as number MT332. Kuethe does not differentiate the three reverse types. For examples of the Ushers advertisements, please visit advertisements below.

Brass, 26 mm, 7.37 gm
Obverse:
Zodiac symbol Leo the lion crouching in jungle grass
The word "LEO" coming out of star
LUCKY NUMBERS 2-7-9-5
LUCKY DAY SUNDAY
Reverse:
GOOD LUCK / WEALTH HEALTH HAPPINESS
COPYRIGHT 1936 BY
Ushers logo of a planet with rings
THE USHERS - VENICE CALIF

The reverse has a circle of "good luck" text, a circle of twelve Zodiac symbols, and a planet logo.
Reverse Type 1:
GOOD LUCK / WEALTH HEALTH HAPPINESS
Planet with rings and no inscription.
Copyright notice above and below the planet:
COPYRIGHT 1936 BY / THE USHERS - VENICE CALIF
Reverse Type 2:
GOOD LUCK / WEALTH HEALTH HAPPINESS
Planet with rings and inscription: THE USHERS / VENICE, CALIF
Copyright notice below the planet: COPYRIGHT 1936
Reverse Type 3:
WISHING YOU / WEALTH HEALTH HAPPINESS
Planet with rings and inscription: THE USHERS / VENICE, CALIF
Copyright symbol © below the planet and no copyright notice.

THE USHERS SCIENTIFIC CHART OF LIFE
THE HOUSE OF USHER, VENICE, CALIF.
This advertisement was published in 1934.
Notice the "Blue Eagle" of the NRA in the lower right corner.
The National Recovery Administration (NRA) was the primary New Deal agency established
by President Franklin D. Roosevelt (FDR) in 1933.

Drawing of theatrical buildings and copies of newspaper notices about appearances of the Ushers.

This Special Notice would accompany a multi-page horoscope sold by the Ushers.
There is also a Special Offer.