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Campaign and Promotional Lucky Pieces
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Franklin D. Roosevelt "Lucky Tillicum" coins and political coins.
 
 
Franklin D. Roosevelt Lucky Tillicums:
 
Roosevelt Tillicum
1. Franklin D. Roosevelt "Lucky Tillicum" Coin
White metal, 27 mm, 8.28 gm
 
Obverse:
Franklin D. Roosevelt facing left
LUCKY TILLICUM / REBUILD WITH ROOSEVELT
 
Reverse:
Map of United States with sunrise behind it.
PROSPERITY / 1933 / FOLLOW THE ROOSEVELT TRAIL
 
These Franklin D. Roosevelt "Lucky Tillicum" coins were made as campaign items for the 1932 United States presidential election and to commemorate appearances at the Chicago Century of Progress Exposition which was held in 1933 and 1934.
 
The phrase "Lucky Tillicum" was a popular expression at the time.
From the Printer's Ink, a New York advertising magazine, October 3, 1918:
 
The owner, who was a good business man, began to realize that Bill Jones was a lucky tillicum to have around the place.
 
From the New York Times newapaper article published October 7, 1932,
 
The word is from the Indian, signifying good luck, and the slogan, it was said, was fashioned by Colonel Edward M. House. (Colonel House was President Woodrow Wilson's number one assistant)
 
From The New Yorker magazine, April 29, 1933:
 
The Patriotic Products Association (PPA) of Philadelphia sells Roosevelt lucky pieces called lucky Tillicums. One kind resembles gold, but is bronze, other resembles silver, but is nickel. Both are inscribed "Rebuild with Roosevelt."
 
Colonel House suggested the Roosevelt coin. PPA had previously tried to strike up deal with the Democratic Committee, but they were chuckling over the old Republican Lucky Piece. PPA believes that this tillicum charm saved Roosevelt from the Zangara bullet in Miami but they haven't dared ask him if he was carrying it.
 
From The Home Hobbiest magazine, April 1934:
 
They were reportedly issued in two versions, bronze and nickel by the Patriotic Products Association. Colonel House suggested the project, and Governor Roosevelt sat for the the artist responsible for the portrait.
 
The first example struck was in gold and presented to Roosevelt. A total of 25,000 Lucky Tillicum pieces were distributed to novelty stores prior to the inauguration.
 
President Roosevelt's daughter Anna (Mrs. Curtis Dell) stated:
 
After about six people had asked me what "Lucky Tillicum" means, I started to try to find out for myself. You know, they're those little metal disks with my father's likeness stamped on them. I asked at several stores that sell them, but couldn't learn anything. Finally, a newspaper man told me that "Tillicum" is an Indian word meaning "lucky piece."
More Lucky Tillicums:
 
Roosevelt Lucky Tillicum
2. Franklin D. Roosevelt "Lucky Tillicum" Coin - Chicago Exposition 1933
White metal, 27 mm, 7.91 gm
 
Obverse:
Franklin D. Roosevelt facing left.
LUCKY TILLICUM / REBUILD WITH ROOSEVELT
 
Reverse:
Map of United States with sunrise behind it.
A CENTURY OF PROGRESS / 1933 / CHICAGO / FOLLOW THE ROOSEVELT TRAIL
 
Issued for the 1933 Chicago Exposition or World's Fair "A Century of Progress."
 
Roosevelt Lucky Tillicum Dirigible
3. Franklin D. Roosevelt "Lucky Tillicum" Coin - US Capitol and Dirigible (Brass)
Brass, 32 mm, 12.86 gm
 
Obverse:
Franklin D. Roosevelt facing left.
LUCKY TILLICUM / REBUILD WITH ROOSEVELT
 
Reverse:
United States Capitol building and dirigible flying
UNITED STATES CAPITOL
 
The dirigible is probably the US Navy rigid airship USS Akron which was built by the Goodyear-Zeppelin company and launched on August 8, 1931. On April 3, 1933, it was lost at sea during a storm.
 
Roosevelt Lucky Tillicum Dirigible
4. Franklin D. Roosevelt "Lucky Tillicum" Coin - US Capitol and Dirigible (Bronze)
Bronze, 32 mm, 12.05 gm
 
Obverse:
Franklin D. Roosevelt facing left.
LUCKY TILLICUM / REBUILD WITH ROOSEVELT
 
Reverse:
United States Capitol building and dirigible flying
UNITED STATES CAPITOL
 
Roosevelt Lucky Tillicum
5. Franklin D. Roosevelt "Lucky Tillicum" Coin - US Capitol
Brass, 32 mm, 12.42 gm
 
Obverse:
Franklin D. Roosevelt facing left.
LUCKY TILLICUM / REBUILD WITH ROOSEVELT
 
Reverse:
United States Capitol building
UNITED STATES CAPITOL
 
This coin is similar to the previous one but with the dirigible removed, possibly due to the crash of the Akron in 1933.
Franklin D. Roosevelt Coins:
 
These coins to commemorate an appearance at the Chicago Century of Progress Exposition, highlight the National Recovery Act (NRA), a "New Deal" program, commemorate an appearance at the 1936 Texas Centennial Fair, and in 1945 as a memorial medal.
Chicago Roosevelt
6. Franklin D. Roosevelt Chicago Exposition Medallion
Bronze, 32 mm, 14.49 gm
 
Obverse:
Hall of Science Building
A CENTURY OF PROGRESS 1934
CHICAGO
J O POLLACK CO CHI
 
Reverse:
Facing portrait of Franklin D. Roosevelt
FRANKLIN DELANO ROOSEVELT 31st PRESIDENT OF THE UNITED STATES
© (Copyright)
 
The J.O. Pollack Company of Chicago made items such as tokens and rings.
 
Roosevelt New Deal NRA
7. Franklin D. Roosevelt New Deal NRA Medallion
Aluminum, 32 mm, 3.46 gm
 
Obverse:
Franklin D. Roosevelt facing left
ONWARD AMERICA
A NEW DEAL
FRANKLIN D. ROOSEVELT
 
Reverse:
NRA Eagle holding gear and lightning bolts
NRA MEMBER
WE DO OUR PART
U.S.
THE OSBORNE REGISTER CO. CIN. O. (Cincinnati, Ohio)
 
The National Recovery Administration (NRA) was the primary New Deal agency established by President Franklin D. Roosevelt (FDR) in 1933. The Osborne Register Company is now known as the Osborne Coinage Company.
 
Roosevelt Texas Fair 1936 Elephant
8. Franklin D. Roosevelt Texas State Fair 1936 Medallion
Brass, 32 mm, 10.70 gm
 
Obverse:
HEADS YOU WIN / LUCKY COIN / 1836 TEXAS CENTENNIAL 1936
John Nance Garner and Franklin D. Roosevelt profiles
 
Reverse:
TAILS YOU LOSE / 1936
Elephant rear end, the elephant represents the Republican Party.
 
This item was issued in conjunction with the Texas Centennial 1836-1936 and the Texas State Fair. John Nance Garner of Texas was Roosevelt's vice-president in 1932 and 1936. The shield and initials MPB PIU are labor unions which indicate that the token was made by the Bastian Brothers Company of Rochester, NY, which was a union company. MPB PIU are Metal Polisher Buffers Union and Platers International Union.
 
President Franklin D. Roosevelt
9. President Franklin D. Roosevelt Memorial Medal
Bronze, 34 mm, 17.16 gm
 
Obverse:
PRESIDENT OF THE UNITED STATES / FRANKLIN DELANO ROOSEVELT
 
Reverse:
FOR COUNTRY AND HUMANITY
INAUGURATED PRESIDENT / MAR 4, 1933 / JAN 20, 1937 / JAN 20, 1941 / JAN 20, 1945
DIED APRIL 12, 1945
IN MEMORIAM
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